Most marketers and communications departments are keener than ever to place video as a central tenet of their planning. But with so much to get right first time, planning projects and executing effectively can quickly unravel.
So how can we help?
Here, we share three general best-practice tips and five executional ideas. These are geared to the challenges faced by marketing and comms teams right across the financial services sector, from investment banking, to FINTECH, insurance and building societies.
TIP 1: ESTABLISH A SERIES AND PLAN AHEAD
Rather than an ad-hoc approach, having a raft of topic ideas to hand well in advance of production is extremely helpful. Integrating that into your wider marketing and communications planning can be challenging but is a very necessary way of doing things.
In the run-up to the EU referendum, we were all bombarded, to the point of “information overload” (RIP Alvin Toffler), with “facts”, opinion and argument, aimed at influencing our vote.
Some remained steadfast in their views throughout. Others were unsure even up to the last moment. But many, myself included, found that all of this information had a limited effect on helping us make sense of what was clearly a complex issue. We were in unprecedented territory after all.
And now, as the dust settles on the result, we hear, many votes were cast based on arguments that were skewed, illogical and factually incorrect.
Campaigners were tied to the standard approach: press, old-fashioned leaflets through letterboxes and (much-maligned) posters on billboards and buses.