This point in the process is about taking the time to take a broader view, interrogating the brief and asking
It gets us to a point where we are very clear about what we are aiming for and why. And it provides a base for the next stage in the process - the creative strategy.
Most often this step is a quick but very necessary one. Sometimes we allocate more time and look a little deeper.
Other times this can be a standalone project.
We are working out what to aim at and what to be wary of. We are looking for
Aiming to glean something crucial that will inform the creative strategy.
This is how we interrogate every brief. It’s our first opportunity to ask important questions.
It’s where we start to add real value. Where we have a sound strategic basis for a creative approach.
Once we have a video content strategy in place, once we know what our aims are, we can start to think about how we go about achieving them. Before we get into creative development, before we script and storyboard, we first
We consider these questions as a means to generate ideas. Lots and lots of ideas. And then we refine and distil these into the strongest options. A range of potential
We produce written treatments and visual references that explain our thinking. We then share these routes with you. We listen to your response and feedback. We try and understand which idea resonates the most and at this stage what is wrong and what is right about it. We hone in on the best idea. We produce an
We develop and refine until you are happy and until we are confident that what we are going to make is based upon a rigorously considered basis. Dependent on the scope of the project this can be ultra-quick or it can take longer. We get to a place where we are locked-down. Where everyone is ready to push the button and go to the next stage in the process -